Work / 02 / Human-first coaching
Live · Investor-backedOwned product
LulaGym
Trainer-first coaching marketplace: trainees subscribe to a real trainer; the platform multiplies the trainer’s attention.
What it is today
- Trainer storefronts, join flow, and Stripe Connect billing
- Program building and gym-proof workout logging
- Coach triage signals across the roster
What it is not
Not an AI coach facing trainees, not a self-serve fitness app, and not an enterprise gym suite.
Evidence
Investor-backed. Early investor is a Finnish national-level athlete who also sponsors the product and anchors it as champion trainer with real students on the platform.
Demo or staging access on request — not a public dump of internal pitch materials.